Using Simons approach I decided to create a Golden Circle for my own personal beliefs. More information about the Golden Circle can be found at My Personal Golden Circle The model codifies the three distinct and interdependent elements (Why, How, What) that makes any person or organization function at its highest ability.īased on the biology of human decision making, it demonstrates how the function of our limbic brain and the neocortex directly relate to the way in which people interact with each other and with organizations and brands in the formation of cultures and communities. In this video Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers.
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